Money Over Web Sense.
There are two kinds of people in Search Engine Optimization, there are those that have more money than sense, and there are those that have more sense than money. Its almost impossible to find a web promoter who has equal amounts of both, and when you do find the fellow, it will be seen that he ( or she for political correctness) almost always does not engage in paid search techniques unless the pay-off is invaluably huge (affiliate marketing or well defined PPC programs).

More likely than not you will either find individuals who will spend majority of their advertising budget on a pay per click program, today however we will not talk about the “heaves and rolls” of Pay per click, today i want to write (and hopefully have you respond) about generating back links, there are tons of ways to generate back links and companies like text link ads pay per post and other much maligned agencies are currently creating a whole new business model based on generating back links for websites, we also have the automated spamming techniques popularized by online pharmacies and pornography websites (you can also blame the Russians) and of course good old directory submissions.

How ever you (the website owner) can use blog networks like pay per post, bloggertizer, Smorty, Snapbomb and all the other shameless “pay for your back link” hucksters to generate tons of free back link’s, and if its not free it should be much cheaper. Plus this way it will be ensured that the links will be from relevant websites and not from “topsmortyuser10″ who writes and links to websites ranging from online casino’s to pharmacies. So how do you generate the free links? You follow, I lead.

The Proposal

Getting links is like dating: if you meet a needy person, they will probably say yes. Websites and blogs that join blog networks are needy, the owners want money primarily and then they want visibility for their websites/blogs. The first thing you need is a blog roll. Ideally on your front page. It can be stuck to the bottom of your page, it does not matter as long as you have one, you then search the databases of these blog networks, and you simply ask for a reciprocal link, a short note stating “Hello, I would like you to link to (place URL here) on your blog roll, I have already added your URL to my own blogroll. Regards, Messrs Thinkamajig”. I have tried this technique on several websites/blogs and what I have obtained is 100 percent success.

100 percent

Daily we hear of the search for perfection, I just listed a relatively easy method which is hundred percent successful, and the only way you could fail at this is if you cant write an email. In that case just copy the email I wrote above and mail it to the web site owner(s). Perfection attained, if it doesn’t work, I dunno, maybe the fellow doesn’t like your URL (hey, no guarantees here. 100% can mean 0-99%, but i like 100 % so I am going to leave that up there!) . Now you don’t need to do this with only blogs on blog networks, if you do some keyword research (yes, some work, traffic and rankings rarely fall from the sky) you should find some independent blogs and websites which you can offer a flat sum and get back links from.

In the case that you have a blog on the network that refuses to reciprocate or you don’t have a blog roll, and you believe the blog is worth the money, you can still ask for a back link in return for cash payments, offer between 4-15 dollars for a permanent back link, this is way cheaper than the blog network’s payment system, at least 50 percent cheaper, of course this method has a downside.

If Time is Money, You Can’t Use These Methods

These methods take time. For maybe 500 blog links you may spend 70 - 120 man-hours, this is why a lot of people that want to use these methods simply hire some one else to do this job or actually use a blog networks. Instead of the drudgery of emailing, researching key words and then making offers, you can simply spend most of your budget on paid links.

How ever if you have the man power and the time to perform these operations, you will develop an SEO campaign that will develop your Page Rank and increase your rankings on specific keywords, which in turn will bring in more traffic.

That’s Web Sense Over Money!

If you go online and google “back links”, you will get tons of people claiming to have the “secret” to generating back links, all kinds of services and web applications and websites that try and sell you some program or book or newsletter (some of them on those funny little web pages with the testimonials in italics, all asking to part with a part of your advertising budget), frankly that is a waste of time, there are no quick fixes! Generating links takes time, research, and effort. And if you have less money than sense, you will have no choice but to do the work required to generate the back links.

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