What is keyword research? Why did you take so long to write another piece? what is this Ticabo site anyway? like i said to some one not all mysteries can be revealed, but in this article i will endeavor to unravel the “obtuse” science of performing key word research, now i would prefer to actually be do some keyword research (for a exhorbitant fee) than be writing about it, bt i love writing so here i go.

A prospective client asked me an interesting question, he asked if i could find out the best key words to rank highly for a product (let say you sell financial derivatives) so what kind of keyword phrases would rank for a website that sells financial derivatives information to people that want to buy it, now this kind of open ended question is a great way to start. You can start up by basically creating the keywords and phrases and then testing to see whether these terms are being searched for. Is the key word even important enough to build a site for? yes , right now it is; with bonds, options, calls, puts, futures, credit default swaps and forwards.

traffic graph for search engine land (male visitors)

The Importance Of A Googler

So how would i recommend you start creating a batch of keywords to test?  First  off, who needs information on financial derivatives the most, first off; the people (some are suckers) who bought them, banks, mutual funds, hedge funds and corporations who are more concerned with financial engineering. But most of these organizations have their own research sections (hopefully) but there are tons of “sophisticated” individual investors who need this kind of information, and right now there is not a lot of information on these things for sophisticated investors.

Next thing to do is Google key words , while creating them on the fly. For these you need a “googler”, some one who searches for arcane and unseen things on the internet , and finds it! nowadays it is hard to get good information on any thing, you search for “financial derivatives” and up comes a wiki page! i mean. If i wanted a wiki page i would just go to wikipedia. But hey, i have to find this information , so i create different kinds of key words for “options” “stock options” “stock options news” “stock options analysis” until i find out one site that keeps popping up consistently for all or majority of my terms, i may do 30 - 50 keyword combination’s, may be even a hundred, looking through each listing. with this you can find 8-10 websites that consistently rank.

Reverse Engineering

Now once you have found these sites you research them, desicover how many key words they have, examine the anchor text’s used to describe these back links, this can be done by simply using Yahoo and Google site explorer tools (free and accessible from the tool bar) Another tool that is great is http://www.submitexpress.com/analyzer/ , and www.alexa.com, using these two website you can generate tons of raw data which you can analyze. These tools will enable you to gather data on these sites, and also give you an idea on how many people visit the site and who they are.

Quantcast And Google Adwords Analysis Tool

Quantcast is a great way to analyze your competitions site, if your competition is irrelevant it will not show up! If you have access to the site you can add the Javascript to analyze the site , another tool can be found here at a Google page. These two tools i find invaluable in competitive research.

Secrets

Okay, now that i have let the cat out of the bag about how to perform keyword research, i hope you can go out  and pick out a theme to research about, the next few articles will hopefully be about creating long tail keywords . And if you are interested in keyword research for certain categories, do contact us.

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